Poor communication has killed many marriages

Your customer is your spouse. Treat them that way.

Strategic B2B sales copywriting for companies that wish to create meaningful relationships with their customers, increase sales without burning more money on advertising, and communicate a brand message that leaves a memorable impression.

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Where do you see your tech company 5 years from now?

Stuck in the sea of sameness, elbowing out competitors like Kobe Bryant on the court and trying to get a sprinkle of attention…

Or claiming a strong market position and cutting through the noise?

If you try to get attention the way others do it…

In 5 years, you’ll be in the same spot (at best) as your competitors. Which might not be bad.

But can it be better?


Competing on features is a rat race. Win on brand and communication.

No matter how many new features you add, your competitors will catch up at one point.

But if you build a distinguishable brand and communicate it loud and clear, you’ll get the advantage that no one can copy.


  • Maja Stanimirovic
  • Aleksandar Dinic
  • Lazar Jovanovic

Very thorough, very structured. They quickly picked up on the USPs and positioning of the products. Working with Meaning has been valuable for us to move forward faster and launching better content.

Thorbjørn Schmidt-Jacobsen | Sprinting Software

Since we published a new copy on our landing page, we increased conversions for 21.3%. I am absolutely fascinated with their ideas, implementation and an overall result that we got.

Barbara Maheshwari | BMA

Meaning delivered well researched and reader/SEO optimized articles with minimum input from my side. Hope for a chance to work with them in future.

Vladimir Jelic | Serbian.tech

Danijel and his team are a pleasure to work with. If you are looking for someone smart, witty, punctual and overall great to do business with, look no further. 10/10 would recommend.

Maja Stanimirovic | Podcast Assistance

By analyzing our business problems and need, as well as the market, they helped us define a strong communication strategy. Their mix of creativity and data-driven thinking is absolutely amazing!

Aleksandar Dinic | Good Game Arena

Super creative, super organized, and super professional. Open for constructive feedback.
The number one reason we decided to work with them is that they understood our industry and our needs.

Lazar Jovanovic | Smart Watering

Smart B2B copywriting: Your investment in strong and repeat tech business

  • Get the attention you deserve while optimizing your budget for advertising
  • Communicate a strong employer brand and attract raw talent
  • Finally tell your story just the way it is in your head in a clear and effective way
  • Promote your products and services, increase sales and get people to listen to what you have to say… but not in a sleazy-car-salesman-way



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Let’s drink a cup of virtual, non-obligational coffee

Not sure what you need and where to start, don’t want to commit, but still wish to talk to someone who can show you the right path?

You want a piece of advice, but don’t want to be sold to or pressured in any way?

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B2B brand strategy for tech companies (or: plan before doing anything)

A person with a suitcase pops into your office and starts talking about “using cutting-edge strategies to utilize […]


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21000 Novi Sad